The leadership of ecommerce companies has shifted since the industry’s inception two decades ago. This shift can give us clues to the industry’s not-to-distant future.
In the early days, ecommerce management included skilled developers and technophiles, according to Rick Wilson, CEO of Miva, an ecommerce platform.
Today, software engineers and developers are in the tactical and technical trenches, if they even exist within the ecommerce organization. Marketers have taken…
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