Search engine optimization (SEO) has something of an allure to it. It’s a kind of digital magic that allows businesses to rank higher in search engine results pages (SERPs) and earn more organic traffic as a result.
It’s also alluring because it’s ridiculously easy to learn the fundamentals of the strategy; half an hour of searching online, or even browsing through an article like this, could be all you need to get a feel for the core elements of a successful search marketing…
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