Why Is Link Building So Controversial?

Opinions expressed by Entrepreneur contributors are their own.

It’s loved. It’s hated. It’s promoted and criticized. And in my opinion, it’s misrepresented and misunderstood.

Link building, in the general sense, is a marketing tactic closely associated with search engine optimization (SEO). The idea is simple. Construct links pointed back to specific pages of your website, using external domains (and preferably, high-authority ones). Allow those links to funnel…


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