Why it’s no longer the GR 86

Toyota is making a small, last-minute change to the 2022 GR 86. Its marketing department is hitting the “backspace” key and deleting the space between GR and 86 to make the second-generation coupe easier to find on Google and on various social media channels.

First reported by CarScoops, the tweak was confirmed by a spokesperson for the Japanese firm’s British division. “It has to do with SEO,” the representative explained. Search engine optimization (SEO) is essentially what helps…


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