Bringing quality organic traffic to your site is a big priority for every eCommerce vendor. Without customers, your business is not a business so it’s important that you have a digital marketing strategy that does all it can to get them through the door.
But this is no easy task and eCommerce managers are often faced with the same age-old question when looking to improve their search engine traffic, should we be doing search engine optimization (SEO) or pay per click (PPC)?
I’ll try…
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