Search engine optimization is a dynamic digital marketing strategy. One day you’re at the top of the SERPs, and the next, Google knocks your business down to page two or stops promoting your pages entirely.
It’s the nature of SEO: algorithms change, competitors re-optimize, keywords grow more competitive, and content, no matter how fresh, eventually becomes stale.
So how can you maintain your rankings and optimize for now and the future? A proactive approach to SEO can help your…