If you are new to Digital Marketing or a Business Owner looking to understand the distinction between Google Ads and SEO before allowing digital advertising to your business, then this article is for you.
I understand, you would have heard of terms like Google Ads, Pay-Per-Click, Adwords, SEO, and Organic Search, which as a beginner might leave you perplexed like once I was.
Let’s take every term and find out what it is and how it works.
Search Engine Optimization
What is SEO?