Google Ads vs SEO: Which One To Choose?

If you are new to Digital Marketing or a Business Owner looking to understand the distinction between Google Ads and SEO before allowing digital advertising to your business, then this article is for you.

I understand, you would have heard of terms like Google Ads, Pay-Per-Click, Adwords, SEO, and Organic Search, which as a beginner might leave you perplexed like once I was.

Let’s take every term and find out what it is and how it works.  

Search Engine Optimization

What is SEO?

Search Engine…


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