A Google research paper named Generative Models are Unsupervised Predictors of Page Quality paints a negative connotation of SEO practices. It has a section named “attempts at search engine optimization (SEO)” which says, “documents that attempt to perform SEO tend to be flagged as very low quality.”
This paper was first highlighted by Roger Monti who asked if this research paper is what the helpful content update is all about. I do think Roger is right here, it does seem like, at…
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