Grand Rapids couple teaches businesses people-oriented SEO

The best place to hide a dead body is page two of Google, according to Avalanche Creative, which is why the Grand Rapids-based search engine optimization (SEO) consultant leverages an empathetic, people-focused approach to helping businesses get in customers’ faces.

Founder Lance Beaudry became very interested in building websites in the early 2000s. Although he describes himself as social person, he often would skip social events for projects he was working on.

“It was pretty much…


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