Pay-per-click (PPC) advertising and search engine optimization (SEO) often end up siloed.
This causes friction between teams, questions about attribution, and often self-sabotaging strategies to get in the way of scalable profit.
I love this question seeking to build PPC empathy and collaborate on SEO initiatives. Barouyr in Yerevan, Armenia, asks:
“If someone knows about SEO and in general about marketing (customer personas, target marketing), and has a very basic knowledge of PPC, where…
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