How Content Marketing and SEO Work Together | by Casey Botticello | Digital Marketing Lab | May, 2022

How Content Marketing and SEO Work Together | by Casey Botticello | Digital Marketing Lab | May, 2022

An integrated digital strategy utilizing both content marketing and SEO

Source: Casey Botticello of Blog Banner

There’s often confusion about the boundaries and overlaps between content marketing and SEO (search engine optimization.) Many marketers and online business owners imagine either that they are separate things or that they conflict. The truth is, they work together…


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