How SEO works and how to use it to rank higher in search results

  • Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search engines like Google and Bing.
  • SEO has become an essential tool for businesses big and small, as they compete to have their websites shown to the widest audience possible.
  • If you want to improve your own website’s SEO, there are a number of easy — and free — steps you can take.
  • Visit Business Insider’s Tech Reference library for more…

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