Google is getting smarter every year, and so are all search engines. Still, it won’t simply “get” what you’re trying to say, or which audience you’re trying to reach. You need to give it a few pointers.
That’s why you’ll need to conduct keyword research for SEO (the right way) if you want your eCommerce business to be found by your potential customers in an ocean of pages.
Keywords, as you probably already know, are what searchers type in as search queries, such as “how to make…