Marketer Interest in Search Continues to Surge, Albeit More for SEO Than SEM: Merkle’s McLaren, Bombora Company Surge(R)

For the fourth straight week, intent data shows “search engines” are the most-searched topic among brand marketers, according to Bombora Company Surge(R).

Despite their interest in search engines, ‘search engine marketing’ (SEM) actually saw a decline in the same period, whereas intent data for ‘search engine optimization’ (SEO) picked back up.”

— Merkle B2B CEO Michael McLaren

NEW YORK, NY, UNITED STATES, August 2, 2021 /EINPresswire.com/ — For…


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