Search marketing, explained

Search marketing, explained

Search marketing is a very big deal. 

Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering 8.5 billion per day. Any way you slice it, it amounts to millions of searches per minute, all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. Search is a huge component of…


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