SEO is a continuous investment

Taylor Ansley, Nationwide Marketing Group

You’ve probably heard the term Search Engine Optimization (SEO) and may understand the basic premise: making your site and the content you publish easily discoverable and relevant to customers who are using search engines like Google and Bing.

So why, you may wonder, isn’t SEO a one-time effort? Why can’t we just set these things up on our site and forget about it? If my site ranks well in search today, I’m all set…right?

If we think of…


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