Google is the top traffic referrer on the web. When you compare the “organic” opportunity on search as a marketing channel, it overshadows social media by leaps and bounds — estimates say it’s over 1000%. Indeed, data from 2017 revealed that there are almost 20x traffic opportunities in SEO compared with Google’s own PPC.
But for a few years now, Google also has started competing with organic listings. It’s increasing the amount of visibility of its own properties (YouTube, Google…
Source link
