Search engine optimization (SEO) has evolved from a fringe activity to a necessity for modern business performance. If you aren’t doing it, you can bet that your competitors are. And their efforts are probably connecting them with new customers on a daily basis.
What exactly is SEO? Anything you do to make your website and other web content more visible to people searching on Google, Bing, Yahoo!, DuckDuckGo, and other search engines.
Here’s how it works. Let’s say that a user wants to…
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