By Kim Jackson
Here is usually how our meetings with small business owners go:
Them: “Oh, we are good on our website, we had a guy build it when we opened. First thing we did!”
Me: “Oh, great! So how does your web traffic look? What is the cost of acquisition of those web generated leads? What is your sales conversion ratio? What are you currently doing for your SEO?”
Them: “HUH?!”
Your website is the single most important tool you possess. It’s where the universe finds you,…
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