TikTokers Are Using These 3 SEO Strategies to Make Videos More Discoverable

• In September, research found that more Gen Zers use TikTok to access information compared to Google.
• Some TikTokers have since started prioritizing SEO when planning their content. 
• Here are three techniques they’re using to ensure their content is more visible to users on the app.

When 19-year-old Nadja Marrero first started posting on TikTok in August 2021,