BOSTON — Content marketers often struggle to keep up with the Google algorithm that can make or break their efforts, which makes search engine optimization a challenge.
SEO strategy was among the top concerns for marketers at HubSpot’s Inbound 2022 user conference. People rely on search engines to find the content they want, and webpages that rank on the first search results page for a keyword phrase can receive a lot of traffic. Marketers must understand how to optimize their content…
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