One of the first things you’ll need to do for any search engine optimization campaign is keyword research — at least, that’s what you’ll hear from most SEO experts. For the most part, I’m inclined to agree. Having the proper selection of target keywords can make a massive difference in the long-term success of your campaign.
However, the importance of keywords has been distorted in the SEO community over the years. As a result, some practitioners put keywords as their highest…
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