Why It’s In Your Best Interest to Ignore SEO

Ben Hirons, an Entrepreneurs’ Organization (EO) member in Brisbane, is founder and CEO of Due North, a digital marketing agency that engineers strategic, growth-focused systems and products. We asked Ben about the importance of Search Engine Optimization and got a surprising answer. Here’s what he shared:

Despite what should be a maturing market, where people are clear on what Search Engine Optimization (SEO) is and achieves, the question, “What is SEO?” remains largely unanswered.


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