Online marketing for your retail store might seem simple: You want to draw more customers to your store’s website. But this objective requires knowledge of ecommerce SEO, or search engine optimization. The good news is, SEO is a skill you can learn, and you’ll be fitting it into your online marketing campaign in no time. What is SEO? SEO stands for search engine optimization. And, it’s a major part of marketing your business because almost everyone using the internet is also using a… Source link

There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if you were wildly successful in getting a lot of traffic but are unable to convert them into leads? That’s where conversion rate optimization comes in. Definition of conversion rate Before you can do anything to increase your conversion rate, you need to know what it is. Conversion rate is the percentage of visitors who complete a desired action…. Source link

Recently, Google announced that it will be updating the factors it reviews when determining which websites show up first when buyers search the web for their desired products or services. This means that manufacturers, like all other businesses, could see their rankings change relative to those of their competitors as these changes roll out in May 2021.  To help you understand and prepare to address these changes in order to maintain or improve your search rankings in Google’s search… Source link

Our Milestone team helps hundreds of customers achieve their internet marketing goals each year. The main contester is the hotel industry. Yet, many are so far unaware of the sheer impact simple aspects, such as online reviews can have on their search engine optimization (SEO), rates of traffic, brand recognition, lead convergence, and more. Hint: 97% of all online consumers report reading reviews prior to purchase. For example: when using third-party review sites such as Yelp to house… Source link

Podcasts have gone mainstream. As of March 2020, 37 percent of Americans over the age of 12 — around 104 million people — listen to at least one podcast per month according to Edison Research. But podcasts are often poorly optimized for search engines. Drive more organic search traffic to your podcast with these 10 tips. 10 SEO Tips for Podcasts 1. Obsess over the message, not the equipment. The value of a podcast’s content is paramount. Absent value, it doesn’t… Source link

IRVINE, Calif., Feb. 23, 2021 (GLOBE NEWSWIRE) — Bastion Elevate, a full-service PR, marketing and digital media agency, is excited to announce both a new hire and an expansion of services. The digital marketing agency hired James Wharton as Bastion Elevate’s Senior Account Executive and General Manager to help manage the growth of the company. Bastion Elevate has expanded its service offerings to include fully integrated website and mobile app development solutions including search… Source link

Trish Janovic Luis Roca Hue & Cry hired Trish Janovic as senior designer and Luis Roca as art director. Janovic was previously with Facebook, where she worked as a designer and illustrator. Roca was at The Mill/Chicago, where he worked with Hue & Cry creative director Matt Darnall. Both Janovic and Roca are graduates of the Savannah College of Art and Design and will be working on projects for Neutrogena. 93 Octane created a commemorative coffee table book for Virginia Association of… Source link

Some familiar names and a couple of surprises pop up among the 10 e-commerce sites with the biggest pandemic growth in Google search performance. Tech giant Apple ranked first in absolute Google search engine optimization (SEO) visibility increase, according to a new measurement of e-commerce brands’ overall improvement in Google search visibility during 2020 from digital marketing analytics provider Searchmetrics. Following Apple were Amazon (which straddles the line between tech… Source link

Some familiar names and a couple of surprises pop up among the 10 e-commerce sites with the biggest pandemic growth in Google search performance. According to a new measurement of e-commerce brands’ overall improvement in Google search visibility during 2020 from digital marketing analytics provider Searchmetrics, tech giant Apple ranked first in absolute Google search engine optimization (SEO) visibility increase. Following were Amazon (which straddles the line between tech giant and… Source link

Generating more traffic to a website is one of the important aspects of organic search optimization. After all, it’s our job as SEO professionals to do this. It’s our role to get more eyeballs on a client’s website by implementing various technical optimizations, strategic content plans, off-page recommendations, and so on. Every SEO report highlights organic traffic. This metric is one of the pillar key performance indicators, right? While driving increased traffic to a website is… Source link